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    Willem van Hooff

    In his work Willem wants to show the ability of forgotten techniques, products and materials. He aims at visualising these forgotten “stories” and give them a new future. “I’m interested in a raw style of working with materials, trying to bring my objects to life. for me a good creation needs to have a mind, body and a soul. The mind of the objects because it has to function, the body because it has to look good. And the soul because it needs to have a character. And that soul often gets lots in the apparent perfection of mass production”.