Studiopepe © Andrea Ferrari DSC_0111 2
© Andrea Ferrari
MAGAZINE · INTERVIEW

Studiopepe

Studiopepe is a Milan-based architecture and design practice founded in 2006 by Arianna Lelli Mami and Chiara Di Pinto. Working across hospitality, retail, residential interiors, product design, and creative direction, the studio is known for its multidisciplinary approach and distinctive visual language that balances formal rigor with poetic expression.

Drawing on a rich interplay of materials, colors, textures, and references, Studiopepe creates immersive environments and objects defined by their emotional depth and narrative quality. Their work explores the dialogue between contemporary design, craftsmanship, and artistic experimentation, resulting in projects that are both sophisticated and deeply evocative.

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Interview

Where were you born and where are you from?

We were both born and raised in Milan, Italy.

What is your first memory connected to the art world?

I remember when I was a child, the old tiny, very mysterious shop by Fornasetti in Brera. I was fascinated by the newspaper ashtray (an iconic and surrealist piece by Fornasetti) on display. I was very attracted to that piece, and it was always in the window; they never changed it. Those were very different times…

Another memory from around the age of 6 or 7 was Salvador Dali’s house and museum in Cadaqués, Spain, a place I loved very much.

I have returned there several times, and I believe that my love for the surrealist movement, its ideology, and its poetics, which were the basis of the contemporary artistic movement, stems precisely from these memories. 

Have you always worked in the art/design field?

Yes, both of us started working as stylists and design editors for Italian and international magazines. After its first years, we turned Studiopepe into a creative entity that now focuses on product design, architecture, and interior design, along with creative direction.

What led you to design creation?

My love for beautiful things, their meaning, my fascination with harmonious spaces rich in layers, the sense of wonderful discovery when entering a house we like, and the possibility of creating what we need, I believe these were the ‘motives’ that led me to become a designer and interior designer. 

How would you describe your creative process and its influences?

Our creative process is rooted in dialogue – between past and present, form and function, intuition and rigor. We begin by immersing ourselves in the context of each project, studying its cultural, architectural, and emotional dimensions.
Research is essential, but so is instinct: we allow references from art, design history, cinema, and everyday life to surface naturally and inform our choices.

Rather than following a fixed style, we aim to build a coherent narrative for each project, one that feels timeless yet contemporary. Our influences range from ancient Greece to modern masters, from craftsmanship to industrial production, always with a strong attention to detail, proportion, and, of course, atmosphere.

Could you describe a typical day of your work?

When I arrive at the studio, I try to check my emails, but I almost never manage to do so. Instead, I quickly leaf through a magazine that I left on the table the night before and make myself lots of green tea, waiting to review the various projects, and so it goes on until late afternoon! I’m a morning person, but I prefer not to leave too late because I love going to exhibition openings or reading one of the countless books I buy and accumulate on the coffee table in my living room. During our lunch break, when we don’t have clients and have some time, we enjoy a risotto al salto at Bar Basso, which is very Milanese and very relaxing.

Why did you choose the specific materials you work with?

We select materials through a balance of research and experimentation, considering their tactile qualities, structural performance, and relationship with light. Often, we like to juxtapose contrasting materials – refined and raw, warm and cool – to create tension and depth. This dialogue allows each element to enhance the others and contributes to a layered and nuanced result.

What are the technical particularities of your creations?

We pay meticulous attention to proportions and custom details. Many of our projects involve bespoke elements – furniture, lighting, surfaces, or architectural features – designed specifically for a space and developed in collaboration with manufacturers and artisans. Ultimately, the technical strength of our work comes from a rigorous yet flexible approach: combining detailed drawings, prototypes, and on-site supervision to translate a clear creative vision into spaces and objects that are functional, durable, and emotionally resonant.

If you had to summarize your creations in one word or sentence, what would it be?

Purposeful and soulful.

Is there anything you would like to add?

I think we covered it all!

What advice could you give to beginning artists who would like to create sculptural design works?

Experiment with materials and get your hands dirty!

If your works had to belong to a design movement, how would you define it?

I don’t believe there are design movements that are as clearly defined as those found in art; we would probably have to invent them. I believe our approach is sculptural yet delicate, rich in references yet grounded in formal rigor—a balance of opposites.

It is difficult to confine it to a single definition, and that is precisely what makes it beautiful, as it evolves together with us.

What designers and artists have influenced you?

Many masters inspire us, each for different reasons: Munari for his light-hearted and playful approach to design, Sottsass for his genius and ability to see things from new and irreverent perspectives.

Giò Ponti for the elegance of his shapes and colors, and Scarpa for his attention to detail and his vision that embraces the Eastern aesthetic that is so dear to us, among art, Giorgio Morandi, and the Arte Povera movement for the conceptual approach and the use of materials.

What contemporary designers do you appreciate?

We love the works of Rooms studio.

What contemporary artists, in any kind of art, have you been inspired by?

William Kentridge, Rachel Whiteread, Louise Bourgeois, Haris Epaminonda.

“Experiment with materials and get your hands dirty!”

The Questionnaire

The Questions

(The Proust Questionnaire is a set of questions answered by the French writer Marcel Proust.
Other historical figures who have answered confession albums are Oscar Wilde,
Karl Marx, Arthur Conan Doyle, Stéphane Mallarmé, Paul Cézanne…)

What is your idea of perfect happiness?

Arianna: Being in nature, reading or drawing

Chiara: Equilibrium + sun

What is your greatest fear?

Arianna: Death

Chiara: Stagnation

What is the trait you most deplore in yourself?

Arianna: Wanting to always be on the side of what is right

Chiara: Impatience

What is the trait you most deplore in others?

Arianna: Stupidity and ignorance, especially when they take power

Chiara: Insensibility

Which living person do you most admire?

Arianna: Greta Thunberg

Chiara: Lama Michel Rinpoche

What is your greatest extravagance?

Arianna: Extreme simplicity in things that could be complicated

Chiara: Curiosity

What is your current state of mind?

Arianna: Thrilled

Chiara: Calm

What do you consider the most overrated virtue?

Arianna: Hyperactivity, multitasking

Chiara: Perfection

What is the quality you most like in a man?

Arianna: Knowing how to listen

Chiara: Integrity and sense of humor

What is the quality you most like in a woman?

Arianna: Being able to be true to oneself

Chiara: Intuition

Which words or phrases do you most overuse?

Arianna: Iconographic

Chiara: “Allora,” in english “So,”

Which talent would you most like to have?

Arianna: Flying or singing (more realistic!)

Chiara: Singing

If you could change one thing about yourself, what would it be?

Arianna: Not expecting to change others

Chiara: None

What do you consider your greatest achievement?

Arianna: Having a career and a family and being able to devote time and passion to both

Chiara: The next one

If you were to die and come back as a person or a thing, what would it be?

Arianna: The moon

Chiara: A flower

Where would you most like to live?

Arianna: In many places I love, alternating

Chiara: Near the sea and a desert

What is your most treasured possession?

Arianna: Photographs and stones

Chiara: Time

What do you regard as the lowest depth of misery?

Arianna: No longer having self-esteem

Chiara: Meaninglessness

What is your favorite occupation?

Arianna: Making pottery and travelling

Chiara: Meditation

What is your most marked characteristic?

Arianna: Creativity in everyday life

Chiara: Being eclectic

What do you most value in your friends?

Arianna: Being present

Chiara: Loyalty

Who are your favorite writers?

Arianna: Calvino, Némirovsky and Woolf

Chiara: I’d rather not say

Who is your hero of fiction?

Arianna: Lady Oscar

Chiara: I don’t have any

Which historical figure do you most identify with?

Arianna: Cleopatra

Chiara: Joan of Arc

Who are your heroes in real life?

Arianna: Doctors and activists in Palestine and all war zones

Chiara: My parents

What are your favorite names?

Arianna: Mine, and also Stella and Chandra (moon in Sanskrit)

Chiara: Maitri

What is it that you most dislike?

Arianna: It depends on the person

Chiara: Indifference

What is your greatest regret?

Arianna: Not having lived in New York at the age of thirty

Chiara: None

How would you like to die?

Arianna: Together with the person I love, but very old!

Chiara: We won’t die

What is your motto?

Arianna: The road to hell is paved with good intentions (Baudelaire)

Chiara: “Come in cielo, così in terra” in English “on earth as it is in heaven”

“Research is essential, but so is instinct.”

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