Alexandra Donohoe Church / Decus

“The gold, the real gold is in the moments where for whatever reason you didn’t get it right and need to find a better way forward.”
INTERVIEW
To be honest, the GFC. Had I not been retrenched from another design practice, I would never have had the push I needed to go out and start my own studio. Necessity is the mother of invention. The intervening years have gifted me grit and tenacity, a thicker skin, and the understanding of what it takes to create something you’re proud of from scratch. *Spoiler alert – self-awareness (which is an eternal pursuit) is key to the whole endeavour.
My journey into the industry began serendipitously during my first year at UNSW. Initially studying horticulture, I realized my creative path lay within the built environment and switched my focus to Interior Architecture. After completing my degree and gaining experience with leading Australian architecture practices, I stepped out on my own and founded Decus.
Inspired by my childhood in the US and global sourcing trips, I draw on the Mid-Century Brazilian designers’ ethos, blending form, balance, and texture. My work is characterized by refined curation, whimsical detailing, and provocative combinations of finish.
Over the years we’ve realized that interior design is only one ingredient in the recipe. A truly fulfilling project involves understanding how clients think, what their values are and what they are really trying to say so communication is key. We’ve developed an exhaustive detailed briefing process over the years that gives us insight into these aspects of clients so we can craft a response that is unique to them.
Trust. Trust is critical to a successful project. I acknowledge this is a big ask for a client who you may have only just met. But I’ve never seen positive outcomes from micromanagement. The success of a project boils down to clients giving us the reins to lead the project. And humour is a vastly underrated tool. Keeping things light when people are investing so much and working so hard to make things come together helps to cut through the pressure and stress. There has to be joy and playfulness in this or else why would anyone be mad enough to do it?
We’ve just finished a project that was particularly close to my heart. Mainly because of the client relationship. They really did cede control to us, and I think the outcome is far better for it – bias and all.
That direct and clear feedback is just that: feedback. Receiving direct feedback doesn’t mean you’re not valued or worthy or terrible at your job; it just means that there’s room for improvement, and I honestly believe that if you’re not constantly evolving, you’re going backwards.
I do think we live in a culture that isn’t great at handling anything that isn’t overwhelmingly positive, and yet the gold, the real gold, is in the moments where, for whatever reason, you didn’t’ get it right and need to find a better way forward.
Travel, travel, travel. Travel is a constant source of inspiration for me. Exploring diverse cultures and design scenes fuels my creativity and opens my eyes to new possibilities.
For instance, a recent sourcing trip to Paris revealed hidden gems within the city’s historic architecture, from the transformative Bourse de Commerce to the artisanal craftsmanship at Serie Rare. These experiences outside of my daily routine ignite fresh ideas and enable me to bring a global perspective to my designs.
- The Grand Tourist – for a peek into the lives of other creatives. Truly fascinating!
- Smartless – for a laugh
- Armchair Expert – for a variety of speakers
I often joke that I’m polyamorous when it comes to design. When I studied Interior Architecture, we were in the thick of early naughts minimalism here in Australia. It was a sea of terrazzo, Carrara stone, and white polyurethane as far as the eye could see, or you were in the other camp, overzealously specifying mouldings, grasscloth papers, and intricately detailed mosaics.
I think now people are less puritanical about design and open to blending of genres and design movements, whilst simultaneously becoming more rigorous in the execution of the details.
I’d say right now it’s a tie between our Pierre Paulin Alpha Lounge and my Charles Pollak executive chair. Possibly because I spend so much time in each doing markups.
Client fit is crucial to the success of a project, and that initial meet and greet is akin to speed dating. Projects can take years to complete; it’s a long-term relationship, so it’s important to make sure it is aligned.
We have a list of 5 criteria that we need to feel good about to take on a project. Client fit, Expectation of quality (i.e., is it high?) Creative freedom/opportunity, Timing, Fee. I recently heard a film director say that he would only take on a project if it were a “Hell’s Yes” from him…that’s the goal right there.
Do your research about what the industry is like before taking the plunge. Get comfortable with managing multiple deadlines. Look at salary schedules. Reach out and speak to people in the industry first to understand what it’s like. It’s easy to be swept away by the seemingly glamorous elements of the profession, but to do anything with exceptional quality takes commitment and can be gruelling at times.
Thank you so much Alexandra, for this lovely interview!
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