Ghislain Ayoub 2 scaled
MAGAZINE · INTERVIEW

Ghislain Ayoub

Ghislain Ayoub is a French architect and designer whose multidisciplinary practice spans architecture, interiors, furniture, and collectible design. Guided by a deep appreciation for craftsmanship and materiality, he develops projects that combine sculptural forms with a refined sense of balance, creating works that are both functional and expressive. His approach is rooted in a continual exploration of proportion, texture, and construction, resulting in spaces and objects distinguished by their understated elegance and strong visual identity.

Working across a range of scales, Ayoub views design as a dialogue between art, architecture, and everyday life. Through a careful interplay of geometry, materials, and artisanal expertise, he creates environments and furnishings that evoke both simplicity and emotion. His work reflects a commitment to timeless design, where contemporary aesthetics are enriched by a sensitivity to craftsmanship, detail, and the human experience of space.

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Interview

Where were you born and where are you from?

Born and raised in France, currently living in Brussels, Belgium.

What is your first memory connected to the art world?

Probably a representation of the Caravage « Saint Jerome writing » hanging on a friend’s house wall.

As a kid, I was really impressed by the subject, the ambiance, and the silence that emanates from the scene.

Have you always worked in the art/design field?

Yes, most of the time. As a teenager, I attended an Applied Arts school, where I was interested in Art History, and finally graduated and began working in the field of the Antiques Art Market.

What led you to design creation?

My experience in the field of Decorative Arts brought me the culture that I once lacked. It is also what made me discover the different techniques artists have used for centuries. This is how I noticed my attraction to metal objects and furniture. I didn’t know what I was venturing into (!)

How would you describe your creative process and its influences?

Frequently, it comes from things I am passionate about, like natural sciences, Art History, myths, unexplored or fantasized universes, so when these universes crossed each other, this is the moment I want to create.

It never takes me a very long time to find a subject and start making, but the realization always takes more time.

Could you describe a typical day of your work?

Working and creating are always fun. None of these days pass by without music; it’s an essential ingredient, so first things first, that’s how it begins. I’m not an early bird, but I like to work directly after waking up.
Daytimes are often devoted to the metal work, and when the night comes, it’s essentially sculpting wax, 3D modeling, or drawing plans.

Why did you choose the specific materials you work with?

I like to create objects with clean, raw lines, but at the same time, highlighting a certain vulnerability, a preciousness. I like that contrast, that’s what inspires me most of the time. Stone is hard but can be clear like water, metal can be clean, shiny, and sharp, as well as rusty and bubbly. The important thing is to set a play in between these materials, to create a reaction, a dynamic, a story.

What are the technical particularities of your creations?

Doing objects that look like jewelry that would have grown underground.

What advice could you give to beginning artists who would like to create sculptural design works?

Don’t expect others to make choices for you.

If your works had to belong to a design movement, how would you define it?

Bio-Archaïsm.

What designers and artists have influenced you?

Josef Hoffmann and most of the Wiener Werkstatte members, Marc Duplantier, H.R Giger, Alberto Giacometti.

What contemporary designers do you appreciate?

Too many to make a selection.

What contemporary artists, in any kind of art, have you been inspired by?

Steve Reich, Zaytoven, Nigo.

If you had to summarize your creations in one word or sentence, what would it be?

RADICAL.

“Doing objects that look like jewelry that would have grown underground.”

The Questionnaire

The Questions

(The Proust Questionnaire is a set of questions answered by the French writer Marcel Proust.
Other historical figures who have answered confession albums are Oscar Wilde,
Karl Marx, Arthur Conan Doyle, Stéphane Mallarmé, Paul Cézanne…)

What is your idea of perfect happiness?

A nice mango.

What is your greatest fear?

Losing my senses.

What is the trait you most deplore in yourself?

Procrastination.

What is the trait you most deplore in others?

Conformism.

Which living person do you most admire?

My parents.

What is your greatest extravagance?

My gold grillz.

What is your current state of mind?

Stay true.

What do you consider the most overrated virtue?

Honesty.

What is the quality you most like in a man?

Eloquence.

What is the quality you most like in a woman?

Same.

Which words or phrases do you most overuse?

« You know what I’m saying ».

Which talent would you most like to have?

Time traveling.

If you could change one thing about yourself, what would it be?

Though the question isn’t it?

What do you consider your greatest achievement?

Too early to talk about it I guess.

If you were to die and come back as a person or a thing, what would it be?

An old tree.

Where would you most like to live?

Where my love is.

What is your most treasured possession?

Love.

What do you regard as the lowest depth of misery?

Servitude.

What is your favorite occupation?

Searching for antique stuff.

What is your most marked characteristic?

Sarcastic.

What do you most value in your friends?

Sense of humor and trust.

Who are your favorite writers?

Who is your hero of fiction?

Gordon Freeman.

Which historical figure do you most identify with?

Who are your heroes in real life?

What are your favorite names?

Strapontin, pediluve.

What is it that you most dislike?

Pastis.

What is your greatest regret?

I don’t know yet.

How would you like to die?

Probably from laughing too hard.

What is your motto?

Cher Pelo.

“The important thing is to set a play in between these materials, to create a reaction, a dynamic, a story.”

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