Creative Directors & Founders of BLUEEN STUDIO
MAGAZINE · INTERVIEW

BLUEEN STUDIO

BLUEEN STUDIO is a French multidisciplinary creative practice founded by Alice Dancoisne and Loïs Gagnaire, working across collectible design, creative direction, and visual storytelling. Blending backgrounds in music, visual arts, and design, the duo creates projects where objects, light, imagery, and atmosphere come together in poetic, emotionally driven narratives inspired by nature.

Working internationally, BLUEEN STUDIO develops collectible objects alongside collaborations with luxury brands. Through furniture, lighting, and creative direction, the studio explores the relationship between material, emotion, and visual storytelling, creating works distinguished by refined craftsmanship and understated elegance.

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Interview

Where were you born and where are you from?

We are from the French Riviera, in the South of France.

What is your first memory connected to the art world?

From a very young age, we felt a real pleasure in creating, imagining, and expressing ourselves through art. We have always been creative minds, observant and deeply attentive to the world around us. Art naturally became a way to translate emotions and meaning.

Loïs: “My first memory of art would be sitting at my grandparents’ piano in my early years, playing film music by ear. With no musicians in my family, it was pure curiosity and the joy of exploring art for the first time.”

Alice: “I think one of my earliest memories was hearing a violist perform live when I was about three years old. I felt deep emotion and was completely fascinated. That evening, I told my parents I wanted to make music. I’ve always held onto that connection: art, for me, is a form of pure expression and a way to convey powerful emotions.”

Have you always worked in the art/design field?

Yes, we’ve both been playing music since an early age and have pursued higher education in the field. Alongside this, we’ve always been drawn to art in general, exploring photography, the creative possibilities of post-production, design, and more, which led us to develop a multidisciplinary approach.

After our studies, we worked across various roles in the art and design field. Alice is also a film music composer and records with live orchestras. We collaborated with a renowned design studio as art director, 3D artist, and composer, working with major international brands. Today, we creatively direct and produce artworks both for ourselves and clients.

What led you to design creation?

We love furniture, interior design, architecture, and feeling comfortable at home. We like to surround ourselves with furniture and objects we adore and that reflect who we are. Design creation came naturally to us in our creative process. We are passionate about working with colors, shapes, and materials, imagining combinations, and playing with curves.

From the start of BLUEEN STUDIO, our focus has been pure artistic creation, blending disciplines and expressing ideas without limits. This approach naturally led us to our first design creation, the Romance lamp. It captures the movement of air, translating it into a design that reflects elegance and poetic form. Its sculptural, organic shape flows like fabric in the wind, embodying BLUEEN STUDIO’s artistic identity, color palette, and values.

The Romance lamp was born from a personal story:

Alice: “I wanted a unique, meaningful gift for Loïs’s birthday and couldn’t find anything that would capture the emotion I wanted. So I decided to create it myself over several months, keeping it a secret (very hard!).”

Loïs: “The gesture touched me deeply, and I fell in love with the lamp. Sharing it with friends and family, who also loved it, inspired us to share it with a wider audience.”

What are the technical particularities of your creations?

We always place technique at the service of creativity; this is one of our core principles. We set no technical limits for ourselves, and this mindset constantly pushes us to go further. Technique is never a constraint; we are always determined to find ways to bring our ideas to life.

How would you describe your creative process and its influences?

Our creative process unfolds naturally. An idea can emerge from a feeling, a meaning, a reflection, or an exchange. ​We begin with the emotion we want to convey, building the work around this emotional core. In our creations, every element is crafted with intention. For us, what remains long after seeing or hearing a work are the emotions we felt in that moment. 

Working as a duo also allows us to maintain perspective. We constantly discuss and give each other feedback throughout the process. This allows us to push the idea, to make it grow, evolve, shape it, or refine it.

When partnering with luxury brands, we take the time to understand our collaborators, their values, their aesthetics, and their identity in order to propose ideas that are fully aligned with who they are. We always begin by asking what they want to feel and what they want to express. From there, we design and produce bespoke concepts.

What advice would you give to emerging creatives seeking to develop a distinctive visual language?

Just do it. Create. Start somewhere. Trust yourself. And most importantly, create something that reflects who you are, something that resonates with you and expresses your own voice.

If your works had to belong to a design movement, how would you define it?

It’s an artistic movement: Romanticism, characterized by the dominance of sensitivity, imagination, putting the expression of emotion at the forefront, the dream, the sublime, a fascination with beauty, and in particular nature. Rooted in Romanticism, there’s also the Gesamtkunstwerk, which is the idea of a total work of art: an artistic creation that synthesizes various art forms into a unified whole. 

If you had to summarize your creations in one word or sentence, what would it be?

Poetic.

“We begin with the emotion we want to convey, building the work around this emotional core.”

The Questionnaire

The Questions

(The Proust Questionnaire is a set of questions answered by the French writer Marcel Proust.
Other historical figures who have answered confession albums are Oscar Wilde,
Karl Marx, Arthur Conan Doyle, Stéphane Mallarmé, Paul Cézanne…)

What is your idea of perfect happiness?

Living in a dream house we designed, facing the sea, with future children, laughing together.

What is the trait you most deplore in yourself?

Thinking too much.

What is the trait you most deplore in others?

Disrespect.

What is your greatest extravagance?

Believing in our dreams.

What is your current state of mind?

Hopefulness.

What is the quality you most like in a man?

Kindness and the ability to self-reflect.

What is the quality you most like in a woman?

Kindness and the ability to self-reflect.

Which words or phrases do you most overuse?

Probably French filler words like “euh”, annoyingly.

Which talent would you most like to have?

Be naturally more carefree.

What do you consider your greatest achievement?

Building our dreams together.

Where would you most like to live?

By the sea, with warm sunlight, in a quiet natural space.

What is your favorite occupation?

Create.

What is your most marked characteristic?

Wise.

What do you most value in your friends?

Support.

Who are your heroes in real life?

People who fight for the good.

What are your favorite names?

Future children’s names, you’ll see.

What is your greatest regret?

Everything is a lesson and helps us grow; we try not to have any.

“Just do it. Create. Start somewhere. Trust yourself.”

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