MAGAZINE · INTERVIEW

Helen Green Design – Alexandra Jurkiewicz

Alexandra Jurkiewicz is the Studio Director of Helen Green Design, where she oversees the studio’s creative direction and the delivery of high-end residential and mixed-use projects. With extensive experience in luxury interior design, architecture, and project management, her work is defined by a refined balance of elegance, functionality, and craftsmanship.

Jurkiewicz studied Fine Arts and Interior Design at the Academy of Fine Arts before beginning her career at Roselind Wilson Design, where she progressed from Junior Designer to Senior Designer within four years. She joined Helen Green Design in 2019 as Lead Designer and later became Creative Lead and Studio Director.

Her design philosophy centers on creating timeless and inviting interiors that combine clean lines, luxurious finishes, and carefully considered materials. Under her leadership, Helen Green Design continues to develop sophisticated spaces tailored to the lifestyles and aspirations of its clients.

“Design is not about what you add but what you leave out.”

INTERVIEW

How would you define your signature style? Do you have “a mantra” that encapsulates your taste in design?

My signature style is a seamless blend of timeless elegance and modern comfort. If I had a mantra, it would be: “Design that feels as good as it looks.” Every piece, fabric, and detail must contribute to both beauty and livability.

Could you tell us how your journey into interior design started?

My journey into interior design was born from a deep-seated fascination with how people live, what they find comfortable, and the variety of tastes. Growing up, I was drawn to art and architecture, often imagining how spaces could transform with texture, light, and color. After studying design formally, I immersed myself in the luxury interiors world, where I found my true passion for crafting timeless, elegant homes.

Do you think there has been a defining moment in your career?

Absolutely. A defining moment was joining Helen Green Studio. This strategic move was pivotal, as I always admired Helen’s work and the studio’s aesthetic. Becoming a director was a true “pinch me” moment that reaffirmed my dedication to the craft.

What do you think is the key to a successful interior design? And in your business in general?

The key is understanding the client’s needs and aspirations deeply while respecting the character of the space. Collaboration is central—both with clients and the wider project team. For the business, it’s about fostering creativity, meticulous planning, and an unwavering commitment to excellence.

How do you start your interior design projects? Do you usually start with a certain element of design or a keyword? And how do they develop?

We always begin with a narrative—a keyword or concept that resonates with the client’s personality and lifestyle. From there, we start with a base architecture and hard finishes. We then layer textures, colors, and architectural elements to build a cohesive story, balancing function with aesthetic refinement.

Could you tell us about one of the favorite projects that you worked on?

Ennismore Gardens is undoubtedly a standout. The interplay of architectural preservation and contemporary sophistication allowed us to push creative boundaries, using lighting to elevate the grandeur of Grade II-listed ceilings while creating an inviting home.

What was one of the hardest learned lessons in your journey?

Learning to balance creativity with practicality. Early on, I realized that even the most inspired designs need robust project management to come to life flawlessly. Now, I champion meticulous planning alongside innovation.

What was the best advice you have received in your path?

“Design is not about what you add but what you leave out.” This advice taught me the power of restraint and the importance of creating space for the design to breathe.

What would be your advice to beginner interior designers?

Stay curious and embrace every project as a learning opportunity. Build your foundation by mastering the principles of design, but don’t be afraid to push boundaries and trust your instincts.

Are there any books/podcasts you would like to recommend to our readers?

“The Meaning of Home” by Edwin Heathcote is an exploration of the philosophy of home.
“Great Houses of London” by James Stourton for a deep dive into the historical homes of Britain.

Finally, what are your upcoming projects? Anything you’d like to share or add to the interview?

We’re currently embarking on an exciting residential project—a private villa with a focus on sustainability and artisanal craftsmanship. It’s a fantastic opportunity to blend innovation with tradition, and we’re thrilled to see it come to life.