ThusThat is a research-led design practice exploring uncommon and experimental materials to uncover the hidden narratives behind industrial production, consumption, and waste. Operating at the intersection of science, industry, and design, the studio approaches material research as both a critical and creative tool—questioning how materials are sourced, valued, and transformed, and what potential lies in overlooked or discarded resources.
The practice collaborates with academic institutions, industrial partners, architectural studios, and global brands, translating scientific research and industrial processes into tangible design outcomes. These multidisciplinary partnerships allow ThusThat to bridge theory and application, turning material innovation into objects, systems, and spatial proposals.
Rather than prioritizing form alone, the studio emphasizes process, ethics, and environmental impact. Its work often addresses sustainability, circularity, and alternative production models, challenging conventional manufacturing paradigms and proposing new material futures.
Through a balance of research, experimentation, and design, ThusThat seeks to provoke reflection on industrial practices while contributing to more responsible, forward-thinking approaches to material use in contemporary design.
ThusThat is a research-led design practice exploring uncommon and experimental materials to uncover the hidden narratives behind industrial production, consumption, and waste. Operating at the intersection of science, industry, and design, the studio approaches material research as both a critical and creative tool—questioning how materials are sourced, valued, and transformed, and what potential lies in overlooked or discarded resources.
The practice collaborates with academic institutions, industrial partners, architectural studios, and global brands, translating scientific research and industrial processes into tangible design outcomes. These multidisciplinary partnerships allow ThusThat to bridge theory and application, turning material innovation into objects, systems, and spatial proposals.
Rather than prioritizing form alone, the studio emphasizes process, ethics, and environmental impact. Its work often addresses sustainability, circularity, and alternative production models, challenging conventional manufacturing paradigms and proposing new material futures.
Through a balance of research, experimentation, and design, ThusThat seeks to provoke reflection on industrial practices while contributing to more responsible, forward-thinking approaches to material use in contemporary design.
